A pretty little ditty from Sage on the inception, design and launch of their newest flyrod, The X.

From Sage: Go behind the scenes on the X rod with the designers who helped bring this rod to life.

“The story of Sage is one of constant evolution. You take the best that you have and find ways to improve it. Each step in the process of creating a new rod – from research and planning to designing and building – is informed by the rods that came before it.” – Jerry Siem – Chief Rod Designer.