If the fly shops are lost, smash the state.

A great reminder from Echo Fly Fishing about the importance of the small business of fly shops. They are the cornerstone of the fly fishing industry and a wealth of local information and advice is available to those who patronize them. Think twice the next time you’re about to order online, to save a few bucks. There’s a good chance the relationships you’ll be able to forge through your local shop are just as valuable if not more so than the one time savings you might get from shopping at a big box retailer.

From Echo: “Fly shops are part of the heart and soul of fly fishing, and we are committed to supporting them for the priceless resource they are.”

Priceless indeed, and we loudly echo the message.