This Saturday, August 24th, is AFFTA’s Day for Bristol Bay campaign! A portion of every sale from participating businesses will be donated to the Bristol Bay Defense Fund, a coalition built around supporting the fight against the Pebble Mine. Retailers, brands and individuals are also able to donate directly to the AFFTA Fisheries Fund, all proceeds of which will be sent to the Bristol Bay Defense Fund.

From AFFTA: “The fly fishing community has been fighting for over a decade to keep Pebble Mine from devastating Bristol Bay and the fisheries that sustain 14,000 jobs, a $1.5 billion dollar annual economic engine, native communities and a world-class destination to fly fish.

On August 24th, the fly fishing community is coming together as one undeniable force in support of Bristol Bay – and we need your help!

Fly shops, manufacturers, guides, outfitters, lodges and more industry professionals nationwide have banded together for A Day for Bristol Bay to raise much-needed funding for the Bristol Bay Defense Fund – the front-line group that is going toe-to-toe in D.C. with the foreign mining interests behind the mine.

Whether you’re a fly angler or just love the outdoors, we need you to shop, fish and show up for Bristol Bay on August 24th!”

To learn more about D4BB and to see participating retailers, visit their website. And to donate directly to the cause, go here.