A wonderful look inside the life and mind of a Bristol Bay set net fisherman Erica Madison, from YETI and one of our favorite filmmakers Ryan Peterson.

From YETI: “If God made sockeye, he made Bristol Bay for them to live. In our latest film, Erica Madison has left behind her career and prestigious-sounding title as a Marine Biologist to fish the world’s largest salmon run with a bunch of hooligans on the Alaskan coast. In doing so, she traded exactness and stress-induced ulcers for a better understanding of the fish and a role in sustaining our last natural food.”