Though the idea had been lodged earlier, it was one particular moment 10 years ago that led to our steep launch on the Upper Rubicon.

At one of the first Fly Fishing Film Tours, bumping elbows with a couple hundred other sufferers of piscine DTs, one film distinctively stood out as a media salvo: Felt Soul’s release of Running Down the Man took a tired format and upended the model. Without guides, fishing celebrities, quarter-million-dollar boats, or corporate support, they pioneered a fishery in Baja requiring limitless attention, athleticism and Jedi response powers. And dune buggies. 

I wanted in…

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